What are the technical SEO issues in 2023?

In 2023, technical SEO issues that can impede a website’s performance in search results include:

1. Duplicate Content: Content appearing on multiple pages or across websites can confuse search engines and may lead to lower rankings. Fixes include using 301 redirects, implementing canonical tags, and ensuring unique content across pages​​.
2. Broken Links: Links leading nowhere harm user experience and website credibility, potentially decreasing rankings. Regular checks and fixes for broken links are necessary​​.
3. Poor URL Structure: URLs that are too long or inconsistent can confuse both users and search engines, impacting rankings. Structuring URLs with clear, concise, and keyword-relevant terms is advisable​​.
4. Missing Meta Descriptions: Lacking meta descriptions can decrease click-through rates and search visibility. Writing concise and relevant meta descriptions for each page is important​​.
5. Missing Alt Tags: Images without alt tags affect SEO and accessibility. Adding descriptive alt tags with relevant keywords can improve image search rankings and accessibility​​.
6. Indexing Issues: Problems with search engines crawling and indexing a site can lead to decreased visibility and traffic. Solutions include using Google Search Console for indexing checks and ensuring a proper sitemap.xml is in place​​.
7. Slow Page Speed: Affects rankings and user satisfaction. Optimizing images and reducing unnecessary code can improve speed​​.
8. Missing XML Sitemap: Without a sitemap, search engines may struggle to find all pages, affecting visibility. Creating and submitting an XML sitemap to search engines can resolve this​​.
9. Improper Use of Headings: Misuse of H1 and other heading tags can lead to poor content structure and SEO issues. Properly structuring and using headings to convey content hierarchy is crucial​​.
10. Keyword Stuffing: Overuse of keywords can lead to penalties and decreased rankings. Content should use keywords naturally and focus on user value​​.
11. Thin Content: Pages with little valuable content can lead to lower rankings. Enhancing content quality and depth is necessary​​.
12. Mobile Responsiveness: Non-responsive sites can suffer in rankings as search engines favor mobile-friendly websites. Ensuring responsive design is key​​.
13. No Structured Data: This can lead to poor visibility and inaccurate search snippets. Implementing schema.org markup can enhance SEO by providing search engines with a better understanding of page content​​.
14. Absence of SSL Certificate: Lack of SSL can affect user trust and SEO. Installing a valid SSL certificate is essential for website security​​.
15. Broken Internal Links: Similar to broken links, these can harm user experience and SEO. Regular audits and corrections are necessary​​.
16. Low-Quality Backlinks: Can damage a website’s reputation and search rankings. Disavowing harmful backlinks and gaining high-quality ones is beneficial​